The bank was successfully launched in 2022 and operated for over 2 years. In 2024 the new Labour Government announced a new initiative, the NWF (National Wealth Fund). As its remit was to be an expansion on the UKIB's, the UKIB was incorporated and re-branded in the NWF. This resulted in the creation of a new logo and colour palette, however the UKIB brand architecture, typography and UI/UX systems are still in use across NWF touchpoints.
The OUTCOME
Prepared alongside the visual identity was a full brand package. This included examples and suggestions for typography, palette, imagery. The brand's primary palette features the two greens used in the bank's logo. The greens helping to visually represent the bank's dedication to net zero.
Additional assets included a selection of print products for the bank's launch day including stickers, leaflets, vinyl graphics, display boards and banners. Web development had progressed alongside the brand development and launch day also included the formal launch of the UK Infrastructure Bank website.
Fig. 01 — Primary mark, carved from positive and negative space
The Solution
Rather than invent a visual language from nothing, I looked to what already reads as permanent in the British psyche — its architecture. Stonehenge became the reference: a structure whose authority comes from geometry and endurance, not ornament. I translated that logic mathematically into the wordmark, carving UKIB from positive and negative space so the letterforms carry the same structural certainty the brief demanded.
The Brief
When the UK government confirmed plans for a new Infrastructure Bank — built to finance a green industrial revolution and anchor the country's 2050 Net Zero commitment — the identity had one job above all others: earn instant credibility. It needed to sit convincingly alongside institutions with centuries of visual heritage behind them, despite being brand new, carrying a mandate signed off at Chancellor level.
Client
HM Treasury
Role
Project Lead
Tenure
2020 – 2024
Discipline
Brand / Logo
Fig.00 — UK Infrastructure Bank
THE UKIB
A national identity built to look like it had always belonged among the world's financial institutions — designed to carry a 2050 net-zero mandate with the weight of heritage.