April 2024 - Current
As a creative lead within No.10 I manage a small team of creatives charged with the production and delivery of a variety of creative works across all of government.
Working alongside political leadership teams, I am responsible for crafting and curating government messaging across social media, brand and campaigns.
Inclusive of the No.10 and Prime Ministers channels.
Projects can range from branding, for example: the visual identity system for government, launched in-line with the succession of the 2024 Labour Government, or Best Start In Life, a government child welfare initiative. To Social strategy and the creation of a suite of products for social media, inclusive of: graphics, animations, videos, reels, stories and influencer collaborations.
January 25 - June 25
I was brought into the Cabinet Office to aid in the formation and development of the Government's new communications initiative, (NMU) The New Media Unit.
The NMU represents the most future focussed and forward leaning approach to Government comms, delivering audience focussed, government funded digital campaigns with platform nativity at their heart.
As the Head of Brand & Design, I was responsible for spearheading the NMU's identity design sprint. Managing a team of 4 content creatives. Creative strategy for digital campaigns. Crafting the organisational and structural systems that continue to facilitate efficient cross-team working and campaign asset delivery.
Working hand in hand with senior stakeholders and production leads I supported the UK Government's TikTok channel from launch. Gaining over 1 million like and over 50,000 followers in it's first 2 months.
For the NMU's maiden campaign I solo delivered the entirety of the campaign creative: Strategy, creative direction, application, asset creation and delivery. All in under 3 weeks.
This campaign achieved a minimum 2%+ CTR among our key audience segmentations. Above average for other government campaign comms.
April 24 - June 24
I was seconded to UK Government Investments to work as Brand Manager on a multimillion pound integrated marketing campaign.
Partnering and liaising with creative, PR and data science agencies to deliver over 1000 unique campaign assets, cross-government digital and social activation as well as campaign activation in public spaces across the country.
The campaign was set to adopt a "Tell Side" style approach to encourage a new generation of share owners in the UK. Selling off the Governments remaining shares in NatWest Group to the British public. Working alongside stars like Sir Trevor McDonald to deliver the campaign messaging.
The campaign was suspended just 1 week before launch due to Rishi Sunak's conservative Government calling a general election. It was then cancelled entirely by Rachel Reeves following the general election.
Sept 20 - June 24
As a creative at HM Treasury I was required to lead on the modernisation of the internal & external facing HM Treasury brands, directing guidelines and best practices for visual and design elements. Within my tenure, this has included the total reinvention and application of the HM Treasury brand across print and digital media and the development of a new internal brand identity 'One Treasury' with the aim of creating a stronger sense of community across HMT's campuses.
I managed and maintained the filing systems for all digital content, ensuring consistent practices across the team allowing for quick and efficient content recall. This included the management of digital assets and content libraries. In 2022 I pioneered the introduction and retrospective application of new file name conventions to better navigate HMT's vast content library.
I Developed multiple brand concepts and digital direction for large fiscal events such as budgets, spending reviews, and spring/autumn statements. This also includes comprehensive brand packages for key policies and cross-government communications campaigns such as 'Multiplty' and 'Help to Grow'.
I provided consistent and reliable content across HM Treasury's social media channels that promoted the department's and government's priorities. This content consisted of: infographics, graphic stills, gifs, animations, short-form videos and quotes. On average producing 1.5 unique pieces of social content a day.
I represented the department during live events such as the Treasury Connect series. Attending site visits and liaising with stakeholders to plan and action the creation of event materials. Attending events on the day to manage print and digital products, facilitating the 'smooth' running of events.
Notable achievements at HM Treasury:
Recipient of the 'Champion of Innovation' award.Deputising for the Head of Digital, developing a digital comms strategy for the 'In 90 seconds" series working alongside external stakeholders to explain a variety of economics explainers.
Creation of the Darlington Economic Campus brand identity.
Creation and launch of the UK Infrastructure Bank brand
February 18 - sept 20
Working directly with clients to produce printed content for some of the UK's biggest events such as the Brits and BFI festivals, managing the production, manufacture and installation timelines to ensure client satisfaction.
Social media management, leading in the creative content across Instagram, Twitter, Linkedin and TikTok.
Concept, planning and fabrication of 3D structures for the film and music industry.
Nov 16 - ongoing
Working with a range of clients across a full suite of creative products.
Clients include
Cydea
Create Cocktails
Universal Music Group
Mountain Warehouse
Links of London
Times of Tunbridge Wells
Academy Class
Healthcare Locums
Sevenoaks Primary School.