Having researched national cultural icons and their long-term staying power as marks of national identity, it became clear that leveraging these pre-existing systems was the smartest way to capture the combined cultural elements of both nations while ensuring the design remained relevant for the future. I built the identity around each nation's national flower — the rose for England, thistle for Scotland, daffodil for Wales, flax for Northern Ireland, and the sunflower for Ukraine — arranged as a single bouquet, so the mark reads as one partnership rather than two flags side by side. 

Though this fell within my current role directing creative strategy for a multi-disciplinary team at Number 10, I designed this identity personally, start to finish. The identity went on to see extensive real-world use in Kyiv — appearing on commemorative stamps and projected onto a monument that had once carried Soviet-era symbolism, a fitting stage for a mark built around renewal and shared cultural identity.